A$AP Rocky and GUESS Originals are back at it with a new collection ready for the summer months ahead. Inspired once again by vintage pieces from Guess’ extensive catalog, the highly-anticipated range is full of stripes and delicate pastel hues. The timeless collection has a contemporary flair, and just as the past collabs from these two creative forces, the collection is again focused on unisex styles. However, there’s some pieces exclusively for the ladies this time around. Featuring black and white co-branded t-shirts, striped crop tops, fitted dresses, a denim skirt, mint green overalls, and a pair of crisp white jeans. The fashion trends are being drawn from the ‘80s and ‘90s.
Run by A$AP Rocky, the images for the latest campaign were shot and directed by AWGE, his creative group. Portraying as a photographer in the campaign photos, the A$AP Mob leader is seen taking photos of the different models wearing the Ice Cream and Cotton Candy collection.
The summer delivery of Ice Cream and Cotton Candy will officially launch on May 2 at select GUESS locations worldwide. Check out the lookbook below.