Queens, New York circa 1996 serves as the muse for KITH’s latest release, titled Love Thy City. Creative Director Ronnie Fieg seeks to instill a sense of hometown pride throughout the collection, in hopes that it will inspire others to feel similar about their origins. This juxtaposition is exhibited through graphics that represent both Queens and the world as a whole simultaneously. Silhouettes that were prevalent in 90’s New York City are reinterpreted through a modern lens, such as denim jackets, hooded coach’s jackets, pullover sweatshirts, and more.
The lookbook is shot by Nolan Parsons at Fieg’s alma mater Cardozo High School and is modeled by players from the school’s varsity basketball team as well as their Coach Ron Naclerio, the winningest public school coach in New York State history. Love Thy City will be available at Kith flagship stores and Kith.com at 11AM EST on March 4th.