Founded in 2001 by skateboarder Torey Pudwill, Grizzly began with a simple metal cut out stamp that Torey’s father created while working as a machinist. Using the metal stamp and a mallet, Torey would hand carve the logo into griptape sheets. Today Pudwill is a well known name in skate and the Grizzly logo is a mark of superior quality in skateboarding culture. The brand has since grown from its humble beginnings as a basic cut out into a full apparel collection focusing on detailed quality garments.
Now, Grizzly enters the New Year with its 6th collection of apparel by launching the brand’s Spring 2016 collection. Owned by Torey and partners Sean Apgar and Nick Tershay (of Diamond Supply), Grizzly is operating independently out of its flagship store and design studio on La Brea Avenue in Los Angeles. The Spring 2016 collection features two deliveries of quality outdoor and athletically inspired goods with a focus on earning it’s place as an industry innovator one garment at a time. Peep the lookbook below, and expect the first delivery to hit all chapter stores and grizzlygriptape.com this week.